A comparative linguistic analysis of internet memes in English, Polish and Ukrainian: specifics, functions and language means

Larysa Boiko; Nataliia Stakhniuk; Svitlana Vladyka

doi:10.31893/multiscience.2024ss0218

Keywords:

Abstract

The present study centers on the examination of the structure and nuances of Internet memes as exemplars of verbal communication. Its objective is to depict and scrutinize Internet memes chosen by theme as linguistic manifestations of sociopolitical and cultural significance. Additionally, the paper aims to investigate the interrelation between the visual and textual elements within the meme. The principal hypothesis posits that Internet memes encompass a range of linguistic devices that aid in constructing the semantic framework of the message and ease the identification of embedded cultural cues. The research methodology is comprehensive, employing descriptive techniques, analysis and synthesis, tools from the comparative method, and surveys of respondents. The study's findings indicate that the structure of Internet memes is fragmented, yet adequate in forming a comprehensive array of meanings, which are also shaped through linguistic mechanisms. Furthermore, this assertion holds true across all three languages analyzed. Future investigations into the cultural and social components of memes, explored through verbal expression using metaphor theory and structural anthropology, can enhance our comprehension of meme creation dynamics and the foundation of its widespread appeal.
References
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26. Synorub, H., Medynska, O., (2019). Development of information culture of students of humanitarian specialties. Information Technologies and Learning Tools, 72(4).
27. Wooten, J., (2020), Integrating discussion and digital media to increase classroom interaction, International Review of Economics Education, 33, 100174, Springer, Hamburg.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to cite

Boiko, L., Stakhniuk, N., & Vladyka, S. (2024). A comparative linguistic analysis of internet memes in English, Polish and Ukrainian: specifics, functions and language means. Multidisciplinary Science Journal, 6, 2024ss0218. https://doi.org/10.31893/multiscience.2024ss0218

[1] Akimova, N., Akimova, A., & Akimova, A. (2022). The study of the genesis of internet texts understanding in adolescence depending on the level of mental and speech development. Psycholinguistics, 31(1), 6-24. https://doi.org/10.31470/2309-1797-2022-31-1-6-24

[2] Chen, C. (2012). The creation and meaning of Internet memes in 4chan: Popular Internet culture in the age of online digital reproduction. Habitus, 3, 6-19.

[3] Chernikova, O. (2015). Verbalnyi mem: Linhvistychnyi aspekt. Naukovi zapysky Natsionalnoho universytetu “Ostrozka akademiia”. Seriia “Filolohichna”, 51, 354-356.

[4] Dalgren, P. (2009). Media and Political Engagement: Citizens, Communication and Democracy (Communication, Society and Politics). Cambridge University Press.

[5] Davcik, N., Sharma, P. (2016). Marketing resources, performance, and competitive advantage: A review and future research directions. Journal of Business Research, 69 (12), 5547-5552. https://doi.org/10.1016/j.jbusres.2016.04.169

[6] Dean, J. (2019). Sorted for memes and gifs: Visual media and everyday digital politics. Political Studies Review, 17(3), 255-266. https://doi.org/10.1177/1478929918807483

[7] Deutch, S. (2021). Art Image Exploration Space (ARIES): a response to the image needs of art library patrons. Art Libraries Journal, 46 (1), 7-12. https://doi.org/10.1017/alj.2020.31

[8] El-Badawy, T., Hashem, Y., (2015). The Impact of Social Media on the Academic Development of School Students. International Journal of Business Administration. 6(1), Sciedu Press, Ontario.

[9] Fauconnier, G. (1997). Mappings in thought and language. Cambridge: Cambridge University Press. https://doi.org/10.1017/CBO9781139174220

[10] Fauconnier, G., & Turner, M. (2002). The way we think: Conceptual blending and the mind’s hidden complexities. New York, NY: Basic Books.

[11] Hansen, M., (2006). New Philosophy for New Media. Cambridge: MIT PRESS

[12] Ivanova, I., Mosenkis, I., Strokal, O. (2020). Modern media pedagogy: Ways of forming public journalism in Ukraine. Asia Life Sciences, 22(2), 1-9, University of the Philippines, Los Baños.

[13] Ivanova, I., Yaresko, K., Prosianyk, O., Zyma, O., & Starkova, H. (2022). Information war and mission in the profession of a journalist: the evolution of the world view of media students. Intercultural Communication, 7(1), 17-30. https://doi.org/10.13166/ic/712022.4972

[14] Kiki-Papadakis, K. & Chaimala, F. (2016). The Embedment of Responsible Research and Innovation Aspects in European Science Curricula. Revista Romaneasca pentru Educatie Multidimensionala, 8(2). LUMEN Publishing House, Iasi

[15] Kwiatkowska, A. (2013). Interfaces, interspaces: Image, language, cognition. Piotrków Trybunalski: Naukowe Wydawnictwo Piotrkowskie.

[16] Lakoff, G., & Johnson, M. (1980). Metaphors we live by. Chicago, Il: University of Chicago Press.

[17] Lawson, S. (2007). New Media and Education. https://www.shawnlawson.com/wp-content/uploads/2007/01/NewMediaAndEducation.pdf

[18] Levytska, S., Pershko, L., Akimova, L., Akimov, O., Havrilenko, K., & Kucherovskii, O. (2022). A risk-oriented approach in the system of internal auditing of the subjects of financial monitoring. International Journal of Applied Economics, Finance and Accounting, 14(2), 194-206. https://doi.org/10.33094/ijaefa.v14i2.715

[19] Majdzińska, A. (2013). Analiza memu internetowego: Grumpy Cat i jego świat. Kody humoru. Piotrków Trybunalski: Naukowe Wydawnictwo Piotrkowskie.

[20] Majdzińska, A. (2014). Kreatywność w memie internetowym. Kreatywność językowa w komunikowaniu (się). Łódź: Wydawnictwo Uniwersytetu Łódzkiego. https://doi.org/10.18778/7969-405-1.12

[21] Mia, M. M., Rizwan, S., Zayed, N. M., Nitsenko, V., Miroshnyk, O., Kryshtal, H., & Ostapenko, R. (2022). The impact of green entrepreneurship on social change and factors influencing AMO theory. Systems, 10(5). https://doi.org/10.3390/systems10050132

[22] Ostanina-Olszewska, J., Majdzińska-Koczorowicz, A. (2019). A Cognitive Linguistics approach to internet memes on selected Polish internet sites. Cognitive Approaches to Semantics and Contrastive Linguistics, 19. https://doi.org/10.11649/cs.1939

[23] Petrenko, O., Rudik, N., Shpitun, I., Marusheva, O., & Kharaim, I. (2022). Worldview and ethical foundations of authority branding: quality aspects. International Journal for Quality Research, 16(3), 789-802. https://doi.org/10.24874/IJQR16.03-09

[24] Pidkuĭmukha, L., Kiss, N. (2020) Battle of narratives: Political memes during the 2019 Ukrainian presidential election. Cognitive Studies, 2020(20), 1-24. https://doi.org/10.11649/cs.2246

[25] Sokolova, K. (2012). Memy iak zasib komunikatsii v Internet-seredovyshchi. Humanitarnyi chasopys, 2012(1), 118-123.

[26] Synorub, H., Medynska, O., (2019). Development of information culture of students of humanitarian specialties. Information Technologies and Learning Tools, 72(4).

[27] Wooten, J., (2020), Integrating discussion and digital media to increase classroom interaction, International Review of Economics Education, 33, 100174, Springer, Hamburg.

[28] Zinenko, O., (2018). The effect of the "Public event": representation of the interaction of social and media. Bulletin of Lviv National University. "Journalism" series, 44.

Abstract

References

How to cite